Retailers are making a visible effort to promote “green” products and services through education, advertising and in-store promotions. The more knowledgable sales associates and customers are about green technology, the greater the interest and potential for increased sales.
There are real benefits of a healthier environment that exposes people to less volatile organic compounds (VOC). Gregg Mötsenböcker, chemist and CEO, has designed his entire line of removers that are water-based with low VOCs that compete against some of the harshest solvent products on the market.
Mötsenböcker’s Paint & Varnish Remover is one of the products that is helping to change the consumer’s attitudes about harsh chemicals. Paint & Varnish Remover. It is a water-based, biodegradable paint and varnish remover with the lowest VOC levels of any paint remover on the market. The challenge for consumers and retailers is knowing how this and other green products work.
Empowering people and sales associates with examples using before and after photos alone doesn’t show how green alternatives work differently than “traditional” methods. Mötsenböcker believes showing the difference on video speaks volumes to the effectiveness of his alternative formulas that are safe for the user, surfaces and the environment.
Offering retailers videos that help educate sales associates and customers has become a valuable marketing tool. It is crucial to empower sales associates and customers so that they are comfortable with green products and feel qualified to use them effectively and get the results they expect.